ZK Email Design Foundation
ZK Email is pioneering the future of zero-knowledge research and application. Recognized as one of the Ethereum Foundation's most impactful spinoffs, it has set the standard for what a well-designed ZK product can be.
Introduction
At ZK Email, I had the rare opportunity to build something from nothing, crafting a brand identity from the ground up and shaping the visual language of one of the most exciting projects in the ZK space.
Every product I touched carried that identity forward, setting a new benchmark for what thoughtful, high-caliber design looks like in zero-knowledge technology.
Home Website
My first challenge at ZK Email was building a website that could hold two worlds together, the raw, hackery edge of the crypto space and the vibrancy of a product people actually wanted to engage with.
Every detail was deliberate, from the hover animations that rewarded curiosity to a footer that felt as considered as the hero. No element was too small to sweat over.
Merchandise Designs
Perhaps the most rewarding moment of my time at ZK Email was watching the new brand come to life at Devcon Thailand '24. We arrived with a fresh identity, a redesigned presence, and merchandise that stopped people in their tracks.
By the end of it, we were being called out as the best designed booth in the arena; and the real tell? People who had nothing to do with our team were wearing our merch. That's not just good design. That's culture.
Socials Branding
One of the quieter but most impactful challenges in brand design is making social media feel as considered as everything else; without it becoming a bottleneck. At ZK Email, we cracked that balance.
I built a social design system that was sleek, modern, and unmistakably on-brand, yet modular enough to move fast and replicate effortlessly. Consistency without compromise.
Documentation
Zero-knowledge technology is brilliant, but it doesn't always make for an easy read. The challenge was taking concepts that typically live behind walls of dense, technical documentation and opening them up to the world.
At ZK Email, we did exactly that through a series of carefully crafted infographics and flowcharts that turned complexity into clarity. The goal was never to dumb it down, it was to make it impossible to look away.
